It's All About the Revenue (the winning attitude)

Revenue Management Each hotel conducts daily and weekly revenue management meetings with the on-property Revmax team to determine the most effect demand and pricing strategies, utilizing technology and methodology created by Tecton.

Marketing Accountability and brand awareness are achieved through a cooperative effort between the franchise company, ad agency, public relations firm, corporate office and the hotel management team.

E-commerce Effective use of management, search engine optimization and e-marketing to maximize revenues.

Direct Sales Accountability through adherence to Standard Operating Procedures and the hotel General Manager’s involvement in the sales process.

Key/Target Account Management Identification of the top producers for the hotel and competitors, and execution of effective sales strategies using custom methodology, helps increase sales closure. A strategic training program, including monthly sales workshops, web-based training and biannual sales meetings, and rewards through an incentive program ensures ownership return.

Results Measured by comprehensive end-of-the-month reports, internal audits and third-party mystery shopping of the reservations, catering and group sales departments.

Revenue Management Each hotel conducts daily and weekly revenue management meetings with the on-property Revmax team to determine the most effect demand and pricing strategies, utilizing technology and methodology created by Tecton.

Marketing Accountability and brand awareness are achieved through a cooperative effort between the franchise company, ad agency, public relations firm, corporate office and the hotel management team.

E-commerce Effective use of management, search engine optimization and e-marketing to maximize revenues.

Direct Sales Accountability through adherence to Standard Operating Procedures and the hotel General Manager’s involvement in the sales process.

Key/Target Account Management Identification of the top producers for the hotel and competitors, and execution of effective sales strategies using custom methodology, helps increase sales closure. A strategic training program, including monthly sales workshops, web-based training and biannual sales meetings, and rewards through an incentive program ensures ownership return.

Results Measured by comprehensive end-of-the-month reports, internal audits and third-party mystery shopping of the reservations, catering and group sales departments.